Thursday, January 5, 2017

2016: Our Year in Review

plus size swimwear


As 2016 comes to a close, it’s important to look back and reflect on another run around the sun. Whether this was a year of personal or professional growth, the first year you completed your New Year’s resolution all year long (hey, someone has to finish them, right?), or a year you’re eager to move on from, now is a great time to take stock of where you’re at. It’s really easy to forget all the amazing things you’ve done over a whole year—especially if you’re living a really busy day-to-day life. Take a half an hour to think about all your accomplishments and set goals for the next year. Even if you don’t subscribe to New Years resolutions, that doesn’t mean you can’t set short term goals for yourself—you may be surprised at how many you can successfully complete with a little intention behind them.

We make a point at the end of each year to reflect on our goals as a company, and we had quite an exciting year. So many incredible magazines, bloggers, and websites that support body diversity and active lifestyles for everyone highlighted us as a great place to shop for active plus size women. A few notable mentions were on Dr. Oz’s 2016 Gift Guide as the go-to place for women to shop plus size activewear. Health.com and Essence.com both mentioned us as one of the top shops for plus size activewear, and Plus Model Magazine and many other awesome Instagrammers loved our #PlusSizeEmoji photo campaign with Minneapolis comedian Allison Fingerett to spark a dialogue on body diversity in technology.


We also had the honor to work with a few star plus size lifestyle bloggers: Amanda from mybellamoxie.com, model and body positive activist Kat Stroud, and YouTuber and Blogger Amanda Allison. Most notably, Amanda and Amanda Allison took over our Instagram account during their visit in June to CurvyCon in NYC. We sponsored a coffee meet up for them and a few other women attending the conference, and all had a great time.

Above all, what we love most about every year at JunoActive is designing clothing that makes women feel empowered and good about themselves. One top seller was our Stretch Naturals Scoop Bra Top. Our Aquatard is usually a best seller—and 2016 was no different. We love this note about the AquaSportAquatard from one of our customers:

“This suit was slightly lighter weight material compared to my last suit but it turns out this is a positive because I can get the suit to dry faster than my old one.  I like how easy it is to get on and off, the support in the bra and lack of girdle squeezing front panel so I can move easily in any direction needed. Side affect of this suit - it makes you look and feel really athletic!” —Barbara

We want to thank each and every one of you for shopping with us in 2016 and helping us grow. Without you, we’d just be a bunch of people hanging out in an office, talking about body positivity (which isn’t necessarily a bad thing). We wish you a very Happy New Year and a very bright 2017.


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