Tuesday, August 9, 2016

The JunoActive Fit: High-Performing, Versatile Style

Plus Size Swimsuit

Active. Life. Style. Those three words accurately paint the picture of JunoActive’s goal with our specially designed women’s plus size clothing. We want to make sure you always feel confident and capable in our fashionable and functional activewear. The faith we put in our clothing has come from the long hours of hard work we’ve invested in developing a size chart that is grounded in facts, not unreliably sourced information. Many companies claim they have the best fits to offer consumers, but what really makes a good fit and how do you know it’s not another one-size fits all gimmick? More importantly, how does JunoActive achieve a fit that sets us apart from other plus size clothing companies?

JunoActive is unique in the way we design and think about our plus size activewear. Unlike larger
companies that often use a manufactured approach to creating and sizing clothing, our plus size garments are developed around the actual measurements of modern-day women with curves. Most plus size women do not actually have an hourglass shape as the media depicts and we wanted to factor this into our sizing. JunoActive conducted a size study where measurements were taken and compiled from real plus size women. That collection of data helped create the current JunoActive custom sizing chart, and is the foundation of our high performing fit.

With a solid foundation of accurate sizing, clothing design is much more easily facilitated. Our inspiration comes from examining the fundamentals of successful garments and using those observations to create versatility. We constructively think about details and what kinds of solutions a piece of clothing can offer. Do we need to provide support, coverage or compression? Are there certain activities this garment is intended for, or is it a flexible article of clothing? Additionally, how can we make the design stand out while simultaneously flattering the body?

Plus Size Model
Our fabulous technical designer Renae Redenius working her magic


Exceptional design is not without challenges when it comes to executing ideas. While there is no way to make one piece of clothing that fits every woman perfectly, we use tactics to ensure the widest array of body types are flattered. One way is by offering different lengths of garments, which work with different silhouettes. For example, many of our tops are offered in tunic and regular lengths and our swimwear features some items with bra cups and some without to accommodate for different bust sizes.

We source and use high-tech fabrics, since they greatly enhance a garment’s fit and design. We select fabrics that stretch and move with your body, offer support and don’t cling. Our knit fabrics often include a touch of spandex, which offers stretch, support and ease in putting the garment on and taking it off. The feel of the fabric against the skin is also highly considered in selection, which adds another element of comfort while wearing.

After all these technical aspects of design are factored in, it is our goal that the women wearing our clothes feel confident during any activity, be it something sweaty or grabbing coffee. A good fit is imperative, because poorly fitting activewear or swimwear can be distracting and unmotivating. Our tried and true sizes range up to 6X and how the item fits stays consistent throughout the sizes. At JunoActive, we work diligently to create clothing that enhances all parts of a woman’s active – life – style.

A special shout out and thanks to Renae Redenius, our technical designer at JunoActive, who provided the logistical tidbits for our post on fit.
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