Tuesday, August 23, 2011

How did you start Junonia

Q: How did you start Junonia?

A: People often ask me how I started Junonia. I had just finished a mid-career business masters program, and I gave myself three months living off savings to see if I could get a business going. It’s hard to remember a time before the Internet, but this was 1994, so I spent a lot of time in the business library looking at different industries, and putting together a business plan.

But what finally did it was the day I was at the YMCA sweating through an aerobics class, noticing the women of my size and more. I knew I was having a tough time finding workout clothing, and as I talked with people, so did they! I researched the market and decided there was a gap in between fitness and fashion for the plus size woman that needed filling, so I jumped in. We continue to meet this need today.

The first catalog was published in March of 1995. It was 8 pages. In the pre-Internet era we grew by renting and swapping names with other catalogs. We introduced our web site in 1999 and our customers have been finding us through online search ever since. Look for us on Facebook and Twitter, and sign up for our very active email program, for all the best deals and the quickest notice of new items.

There are many more resources out there now for entrepreneurs. And there are so many new ideas for products and services that people need. If you have ever thought of starting your own business I say, go for it! It’s not always easy, but what is? Find a business you love and give it your all.

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