Tuesday, August 11, 2009

Finding your fit is easier than ever with the new Junonia catalog

In the world of plus size clothing, providing a perfect fit is of utmost importance. That can be a challenge for a catalog and online company like Junonia, where we don’t have changing rooms and mannequins to let customers know exactly how their new clothes are going to fit.

Obviously, you want your business casual clothes to fit differently than your lounge wear or your swimsuits. That’s why we’ve recently revamped our sizing system to give shoppers a clear indication of each garment’s specific fit. Let’s walk through our three- easy-to-use designations.

SHAPED – The shaped fit is close to the body in high-stretch fabrics. Example: Swimsuits.

CLASSIC – The classic fit is less close to the body, and allows a moderate amount of room between the body and the garment. Example: Zip-front pants with partial elastic waistbands.

RELAXED – The relaxed fit is the loosest fit we offer, with ample room between the body and the garment. Example: Pants with full elastic waistbands.

Check out our new Fall catalog to see these sizes in action, and look for site-wide implementation coming soon!

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