Tuesday, July 28, 2009

Junonia mailbag: Plus size swim styles and easy-care apparel

Hello Anne,

I became a Junonia customer last December when I was in need of board shorts for a Hawaiian vacation. They exceeded my expectations. I wore them in the sand and surf and they dried and washed beautifully! I have now re-ordered them in a different color.

I just received another order containing the Convertible Surplice Suit. I love it! It fits wonderfully and is so flattering. I am now looking more forward than ever to returning to the beach!

Thank you so much for providing active women great quality clothing that is consistent and long lasting. As a plus size woman who is also a first degree black belt in martial arts, I really appreciate your company's philosophy.


Hi Nicole,

What a great letter! I really can’t add a whole lot to your comments, other than to say I wholeheartedly agree. It’s just fascinating to see the range of activities Junonia customers are involved in. We hear from swimmers, bikers, hikers, triathletes, golfers, tennis players – and now an expert martial artist!

I would like to elaborate a little on Nicole’s comment about the washability of our best-selling board shorts. Back in Junonia’s distant past, we used to offer a lot more hand wash items, and even a few “dry clean only” pieces. Thanks to customer feedback, though, we soon learned that easy-care items are a big plus for our shoppers. These days, we pride ourselves on finding great fabrics that are machine washable and dry with ease. We still offer hand wash items now and again, mostly when we find an amazing print or batik, but most of our clothes are laundry safe.

The one major exception is swimwear, which contains sensitive, stretchy fibers that can be damaged by exposure to standard laundry detergents. But even in that case, we make it easy to car for your swim gear with our Suit Solutions® cleaning fluid! As I see it, Junonia women are already plenty busy leading their active lives. Their wardrobes should make things easier, not harder!
Thanks for reading, and keep the letters coming!

Anne Kelly
Founder and Chair
Junonia Ltd.
Post a Comment