Wednesday, July 8, 2009

Junonia mailbag: No shortcuts to top-quality plus size clothing

Dear Anne Kelly,

I have been buying mock turtle neck tee shirts from one of your competitors. I don't want to order from them any more because the quality of the sewing is very poor. Some shirts arrive with the necklines stretched out, with the wrong stitching a knit neck band or improper cuffs for a knit shirt.

When a top with a bad neckline arrives, I use that shirt for everyday wear, but there are not enough well sewn shirts to make it worthwhile to order any more. I am trusting that Junonia garments have better workmanship. The clothing I have purchased from Junonia so far has had good workmanship and I have been very pleased.

Thank you,

Dear Rosemary,

Thanks so much for your thoughtful letter. You’ve touched on something that’s a real point of pride for us. It’s also a topic that ties into one of our most frequent customer concerns; namely, why Junonia clothes tend to be a little pricier.

When we say we’re dedicated to producing top-quality plus size clothing, we really mean it. Our design team takes care to fit every new item on a professional fit model. Our active pieces are wear-tested by athletes. Every vendor we employ is expected to meet stringent quality and consistency requirements. Taking all of those steps ensures that Junonia clothes fit the way they’re supposed to – and will for a long, long time.

Doing all of that doesn’t come cheaply, but there’s no question in my mind that it’s worth it. No one wants to charge higher prices, but sometimes that’s the cost of providing true quality. I look at it this way – if a Junonia t-shirt costs a few more dollars and lasts for a few more years, it’s more than made up for the difference! And of course there’s always our Juno’s Closet clearance section, where thrifty shoppers can find the same high-quality plus size apparel at incredible bargain prices.

The bottom line: Junonia is committed to making well-crafted, carefully designed clothes that last and last. I think that’s a pleasing proposition for everyone. (Well, maybe not for our competitors!)

Thanks for reading, and keep the letters coming,
Anne Kelly
Founder and Chair
Junonia Ltd.
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