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Monday, June 29, 2009

Junonia mailbag: Online plus size shopping just got easier


Hello,


I have recently gone from a 3X to XL. As I am sure you are aware, there is a great need for clothing for people, like me, at the bottom of the plus-size range. Thanks for now highlighting my search for XL items.


Junonia has always been on top of changes. My only challenge is that I am short, so unless I want to hem like crazy, your beautiful skirts are too long for me. Recently, I've found "knee length" skirts that are mid-calf on me – perfect.


Thanks again,

Joyce



Hi Joyce,


Thanks for writing. I’m very glad to hear that our new and improved Shop by Size feature is making an impact already. Finding accurate, reliable sizing is always a challenge when it comes to women’s apparel, and it’s an even more sensitive subject where plus size clothing is concerned. Sizes at the top and bottom of the plus size range are often the hardest to find.

Our website now makes it simpler for everyone with an easy-to-use, drop-down menu that allows shoppers to sort by size.


Let’s say you’re an XL woman looking for a new tankini top. Just visit our Swimwear department and click on “Two-Piece Separates” under Categories on the left side of your screen. At the top right side of your screen, you’ll see a box labeled “Filter by Size.” Click on the box, pull down the menu, click on “XL” and click “Go.” You’ll now see only the swim separates that are available in XL, eliminating the annoyance of hunting through all of the items to find one that’s in your size. It sounds like a small detail, but shoppers like Joyce can tell you that it makes a real difference.


As for the skirt-length issue, we’ll count you as another vote for expanding our selection of petites. We offer a number of petite styles, and quite a few more that I’d call petite-friendly, but a full-scale petite line has been a topic of discussion around here for a while now. Stay tuned for updates on that front!


Thanks for writing, and keep the letters coming,


Anne Kelly

Founder and Chair

Junonia Ltd.

annekellyfounder@junonia.com

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