Friday, February 6, 2009

Junonia mailbag: Thanks for using plus size models!

Dear Anne,

When I opened your new catalog that I received today, I was SO pleased that you actually use models who reflect what I might actually look like in your clothes. I am so tired of getting plus size catalogs with all the clothes modeled on size 10 or smaller models. What a wonderful treat to see such a great collection of clothes on "real" models. Thank you so much for actually being aware of your target consumers. I really appreciate it and wanted to let you know.


Hi Heidi,

Thanks for the compliments! This is actually one of the most frequent notes we receive from our customers. To me, it’s always seemed like common sense that clothing retailers should want to illustrate the fit and form of their apparel as accurately as possible, especially in a field as fit-sensitive as plus size apparel. Using models whose body types are similar to those of your customers is an important part of that.

If I order a shirt that looks great on a size 6 model in a catalog, then find it hangs entirely differently on my size 14 frame, you’d better believe I’ll be sending it back the next morning! I think most Junonia customers feel the same way, so it’s our responsibility to let our shoppers know just how our clothes will fit on their bodies.

I’m always delighted to hear that our customers love our models, because we do too. We take great care to hire some lovely and talented women, each with her own particular style. It might sound like a dream to get paid to wear top quality plus size clothing, but believe me – these ladies work hard at every photo shoot! The pictures you see in our catalogs represent a tiny fraction of the photos we take each season. Long hours of posing and clothing changes aren’t always fun, but we think the results are well worth it. It’s nice to know that our customers think so too.

Thanks much, and keep the letters coming!

Anne Kelly
Founder and Chair
Junonia Ltd.
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