Tuesday, March 31, 2015

Tuesday, March 17, 2015



Why not go bold with eye catching accents this summer? You waited all winter to put on your flip flops and frolick in the sun, now enjoy yourself.....

Find these styles and much more at JunoActive.com

Monday, March 16, 2015

JunoActive Minneapolis Shoot


Some behind the scenes footage of our January photo shoot!



Wednesday, February 18, 2015

We're Turning 20!



JunoActive is celebrating its 20th year in the fashion industry! We are rather proud of being one of the true pioneers in this industry that has brought styles and options to plus size women size 14 and up. It’s only recently that the plus sizes have begun to make their mark on the fashion industry, and we have something to say about that….IT’S ABOUT TIME! With modeling agency IMG signing five plus sized models just this year and London Fashion Week including an entirely plus size show, I think it’s safe to say that companies are finally starting to get it. After all, how could the fashion industry ignore 67% of the female population in America for so long? Is it true that companies and designers are so superficial that the majority of consumers out there purchasing would not even be considered? That the clothing on our runways won’t fit the majority of the people we are trying to sell them to?

It was on this basis that Junonia, now JunoActive, came to life 20 years ago. One plus size woman wanted to start working out, and instead ended up changing her path in life forever. She couldn’t find anything to wear to the gym, just like so many others who have put on their sweat pants before her, wishing they made that cute black and grey combo that she saw someone else wearing in her size.

JunoActive Yoga Wear

If you want something in today’s modern world, sometimes you have to go out there and create it. So here we are now, a couple decades down the road, and we too have evolved and changed. We’ve gone from catalogs to internet, checkbooks to e-commerce and good, to something pretty great. At JunoActive we are constantly focused on our customer and what it is that she would want. Just like us, she is also changing and evolving. One thing I always hear is still to this day that plus sized swim suits, that look and feel good are not easy to find. Which is why we are launching swimwear collections this year that we never would've imagined being available in the plus size industry 20 years ago. We are also going to be announcing another big face lift to the company and a revamping of our brand and image that will go along with the confidence we find in today’s plus size women. We should all be proud to be a part of this movement that is leading women of all sizes, shapes and colors towards self acceptance and inner peace.

Where were you twenty years ago?

Better yet, what were you wearing 20 years ago? Go ahead and post a picture below if you have one and are brave enough!

We can’t wait to see where fashion leads us in the next 20 years, but we really hope it’s in the direction of the world’s first perfect pair of plus size jeans!

Like this post? Go ahead, share with your friends. http://blog.junonia.com/2015/02/were-turning-20.html

Saturday, February 7, 2015

Staff Pick of the Week:


JunoActive Serenity Long Sleeve V Neck Top 

LongSleeveVNeckTop
If I could rename this shirt, I would call it "Butter". It is made from some of the softest Italian fabric I have ever felt. No wonder it's called "Serenity" fabric. Even though the Serenity Line was made more for it's function and less for it's fashion, you definitely could've fooled me. This v-neck is so silky and soft to the point it reminds me of butter. No kidding, butter. I want to sleep in it, wear it to workout in, to work, the grocery store, you name it. It goes beyond casual comfort in my book, and just when you can't get over how it feels, you realize just how functional the material really is. It's breathable, keeps me dry, and doesn't make me look or feel bulky, even when wearing it underneath as a base layer. It's got just the right amound of stretch and allows me to move freely no matter what activity I'm doing. It also has cute thumbholes that I utilize during the cold months, especially when I put another long sleeve top or jacket over it. The final thing I love about this shirt is the fit of the sleeves. Often when I try on shirts, the sleeves are just too tight. This is especially true for longer sleeved shirts. I’m a pear shaped woman, so my arms would not be considered bulky by any stretch of the imagination, but I have a theory that those clothes with those little arm holes are fitted on a model either with no arms, or little T-Rex arms.

I mean, do the designers slip a cheesy bread stick into the empty arm sleeve during production to make sure it “fits”? Do they quickly approve the style so they can go back to their office party? Having a fit model that has bread sticks for arms makes for a very touching story, using greasy food to fit sleeves strikes me as being very unprofessional. Bottom line is, they are making clothing for the masses and usually a plus size line is an afterthought.




They've been designing a size 6 their whole professional career and don't know the first thing about what works on a plus size woman's body. That's why I love working for JunoActive. The whole focus here is about the fit in each and every piece, in each and every size. The Junowear® Serenity Long Sleeve V Neck Top was fitted on a plus size fit model to ensure a perfect sleeve that does not constrict movement, feels great on and looks even greater. I highly recommend getting one, next you'll want to know, "What other items come in this material?"

Like this post? Share it with your friends! http://blog.junonia.com/2015/02/staff-pick-of-week-junoactive-serenity.html


Friday, January 30, 2015

Halftime Hoopla at the Roller Derby


A Quick Hooping Back-story:
"Last summer I started hula hooping to get into shape. After about a month I started taking hoop dance classes to help me stay motivated and meet other beginner hoopers. In November I started going to the weekly hoop jams with the Hoop Twin Cities group.


In January our group was asked to do the Half the halftime show for the North Star Roller Girls. This wasn't an organized performance by any means. It was just whoever wanted to show up for an extra jam. We all brought extra hoops so that people from the audience could come join us, but we underestimated how popular it would be. It was a full-on party with people dancing and hooping. At one point we were surrounded by a huge conga line!


The theme of the derby bout was Space Jams. We were all encouraged to dress up for the space theme. I dressed up as Leela from Futurama. I’m easy to spot in our group picture because I was the only Cyclops.


I think the best part was after the half time when I hung out with some young girls in the hallway. They were waiting to give high fives to the skaters as the teams left the stadium. These girls were really excited to interact with their derby heroes. I thought it was great that they had these tough female role models to look up to. "


This story, by a JunoActive.com employee, shows us that working out or being active doesn't have to be what everyone else is doing or the same old boring thing you did last year. If just thinking of running on the treadmill again is enough to make you want to eat a box of pastries, then why torture yourself? Find something that works. Think outside the box. Surround yourself with other strong, positive female role models when doing it, which allow you to be your best self. Confidence is contagious, and like attracts like. What did Gandhi say???? Oh yes, “Be the change you wish to see in the world.” If you are positive, you’ll find yourself attracting people that are also positive. So what events are in your area that just might be kind of fun after all? Give something new a try this week and let us know all about it! Better yet, share a picture of what you did while wearing your JunoActive Clothing!